How and where do you sell your pillows and do you also manufacture according to customer requirements?
Cushions are not only comfortable companions, but are also versatile and can give any room a new look in a short space of time. There are so many different types of cushions (decorative cushions, travel cushions, sofa cushions, etc.) and this also determines sales. In the colorful world of cushions, there are countless ways to successfully sell your own products and respond to the individual wishes of customers. Whether online or in the store, at trade fairs or events. Let's explore the world of cushion sales together.
1. Introduction: The world of pillows and its diversity
The variety of pillows gives you the opportunity to find your individual style and create a unique living environment. You can carefully select the colors and materials, be it soft wool fabric or water-repellent fabric for outdoor pillows. The designs are diverse and range from classic to modern, so you can always find the perfect pillow for your room. Sustainable pillows with an approach to fair and resource-saving production are particularly popular. When you fulfill customer wishes, you not only create unique products, but also strengthen the bond with your buyers. Make sure that your communication is understandable and appealing in order to arouse the interest of your target group. An exciting selection of options and high quality materials ensure that your pillows are remembered.
2. Where do you sell your pillows? Online vs. Offline
Online sales give us the opportunity to reach a wider target group and offer our cushions around the clock. That's why we decided from the start to set up our own online shop (www.humstore.de) and offer our outdoor cushions through it. With an attractive website and social media presence, we can creatively showcase the cushions and communicate directly with potential customers. On the other hand, offline sales in local shops or at markets have their own appeal. Here we can personally interact with buyers, show them the quality of the cushions up close and receive valuable feedback. The customer also has the opportunity to see our cushions live and touch the great cushion quality. For this reason, we like to work with shops and the cushions are presented very professionally in the shop. Both sales channels have their advantages and can complement each other. We are now represented in over 40 shops in Germany and are also planning to sell across Europe.
3. Difference between cushions and outdoor cushions
Outdoor cushions are not only stylish but also functional, as they can withstand weather conditions while providing comfort. The ability to offer them in different locations, be it boutiques, hotels or garden shops, opens up a wider audience for us. In addition, the combination of easy care and attractive design attracts customers who want to beautify their outdoor areas. Another big advantage is having products in the range that are in demand all year round. Outdoor cushions are a seasonal product and are particularly in demand in summer. Cushions for indoors, especially decorative cushions, are in demand all year round.
4. Customer requests: Individual pillows
Individual cushions made to measure or in other colours offer the opportunity to perfectly implement creative ideas and personal preferences. Whether as a private customer for your own home or as a company for the relaxation area. Many customers appreciate the opportunity to enrich their living spaces with unique items that reflect their personality. For some customers, we have already had special cushions made to order. In order to conserve resources, however, a few requirements must be observed, such as the order volume and the profitability of the project. Our cushions for indoors are already limited, as we sometimes use leftover material from the furniture industry. If you are interested in cushions and outdoor cushions in other colours and sizes, we would be happy to advise you and find a solution together. Send an email to service@humstore.de
5. How do you sell your pillows & outdoor cushions
In order to successfully market our pillows and outdoor pillows, it was important to us to have very appealing photos and text. These should highlight the unique advantages that pillows show in an attractive environment in order to inspire. In our online shop, on Instagram and Pinterest, we regularly present our pillows and give suggestions for the many decorative possibilities. In the shops, we approach the stores that we like directly and ask about working with them. Mostly through cold calling, driving straight to the store and presenting our pillows. Here, too, we have the opportunity to show our pillows directly and convince people with the quality and design. It works very well, so we have decided to exhibit more at trade fairs. In our experience, sales via emails and phone calls are very time-consuming and in most cases unsuccessful.
Under Stores on our website you will find a current list of the stores that sell our pillows and outdoor cushions.
